Logo Design - Photography - Store Design - Merchandising

We designed the Boost logo, photographed the iconic fruit images, developed many of the captions for the stores and were responsible for the complete signage, marketing, advertising and packaging of the Boost Juice Bars franchise from the beginning. It has grown to be one of Australia’s most recognisable brands.

The combination of the great tasting smoothies, loud music playing, energetic young staff members and the high impact look of the stores were all concepts developed over time in the innovative environment at Toothpicks Creative.